ProductSoon·4 min read

Shipping the Street Feed

How we designed the community feed so builds feel fast, simple, and focused on cars.

A feed about builds, not content

Most feeds on the internet are optimized for content — click-throughs, retention graphs, and time-on-site.

The Street Feed is designed around builds. Cards are intentionally simple so your eye goes straight to the car and the key info, not the UI chrome around it.

For You, Trending, and New

We started with three simple views: For You, Trending, and New. Each one answers a different question: what should I see, what is everyone else seeing, and what just landed.

Over time, we’ll tune these modes with more signal (follows, location, tags) but the principle stays the same: cars first, algorithms second.